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Author: BlueSoulAdmin

Home / Articles posted by BlueSoulAdmin
December 31, 2019
Performance Marketing, Social

Instagram announced back in May that they were going to start testing hiding ‘likes’ on the platform. According to Adam Mosseri, Head of Instagram, the decision is part of Facebook’s goal of making social media a less “pressurized environment.” Hands up who has posted an image on Instagram and been disappointed when the likes don’t start pouring in? We’ve all been there. Some users even admit to deleting posts which don’t reach a certain number of likes. That’s a lot of pressure! “We...

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December 31, 2019
Performance Marketing, Social

We work with a range of clients who all benefit from different strategies for their Facebook and Instagram Advertising. However, when taking on existing accounts or completing audits we often see the same mistakes that are easily avoidable. We’ve rounded up 6 of the most common culprits that could be impacting your campaign’s performance and wasting precious budget. The CTA doesn’t match the objective Easily overlooked but consistently one of the most important aspects of any ad to get right is...

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December 23, 2019
Podcasting

Creating a podcast for your business is an amazing way to communicate the personality of your brand and build trust with potential customers.  For a long time, the only way to do that was via the copy on your website.  And while it’s possible to pack words on (electronic) paper with the tone it’s much easier to get that tone across with your voice. Not every business should have a podcast The starting point for any podcast, whether it’s personal or professional,...

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