Disappearing Likes and the Importance of Engagement
Instagram announced back in May that they were going to start testing hiding ‘likes’ on the platform. According to Adam Mosseri, Head of Instagram, the decision is part of Facebook’s goal of making social media a less “pressurized environment.” Hands up who has posted an image on Instagram and been disappointed when the likes don’t start pouring in? We’ve all been there. Some users even admit to deleting posts which don’t reach a certain number of likes. That’s a lot of pressure! “We...