OUR DAILY VLOG

Did you know that since day one we have kept a daily video blog as a guide to setting up your own business from scratch?

The Vlog covers everything we very got right and everything we inevitably got wrong when starting out.  Plus we discuss ways to organise your day to be mindful of individual mental health.

Check it out via the link below and make sure to subscribe and hit that bell icon to stay up to date.

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Strategy & Planning

We Love it when a plan comes together

Maybe you could hire the a-team

Do you have a plan?  At Blue Soul Marketing & Media we believe that having an effective marketing plan should be an essential part of any organisations strategic arsenal.

Whether your goal is to improve internal or external communications, generate leads and sales or simply to build brand awareness, mapping out your route to that destination will always help the ride.

Our team specialises in creating easy to understand strategies that align with the goals and budgets of our clients and their customers.  Using our experience in traditional market research and social listening methods, user research and data science, we can scale our research and planning to make sure we get things just right.

Unlike other agencies, we employ a customer-first approach to planning.  This ensures we start by mapping out your customer’s behaviour and what motivates them.  This assists us in identifying which of your business challenges we can tackle using innovative traditional and digital marketing methods.

Discovery

By using a mix of traditional and data-driven techniques we understand your client's motivators and behavioural traits. This, when combined with your business challenges and opportunities, provides us with key insights that will shape your strategy.

Planning

We set out measurable objectives and solutions that our team will use to produce results. This is then set out in an execution plan that will guide the rest of the project.

Measurement

Using KPI's we track the results as well as test the impact of ongoing any campaign creative. This allows us to action in-depth data analysis to ensure you get the best results.

Optimisation

Our team don't just 'set and forget', we are always looking for the best ways to fine-tune elements such as your creative. We also take the time to optimise the tone of voice and adapt journeys and messaging to help increase conversions.

How We can help

CUSTOMER JOURNEY MAPPING

Having a solid understanding of how your client got to you is an integral part of any successful marketing strategy. That's why we offer customer journey mapping sessions that layout the route path involved and analyse all touchpoint locations to help you better understand your business.

SOCIAL MEDIA PLANNING

Don't let your social channels be an afterthought or necessary burden. We can help you create a bespoke plan that helps you engage with your followers and fans on social media in a way they understand.

CONTENT PLANNING

Consistent and well thought out content that resonates with your audience is paramount in today's marketing world. That's why we always recommend taking the time to create an effective content plan for best results.

PPC PLANNING & GOOGLE ADS

Poorly planned and executed Google Ads can be an expensive mistake for any business. Our team are here to assist you and provide solid experience-based advice in creating you digital advertising strategy.

We love what we do, and we do what we love.

We know there’s a lot of choices when it comes to marketing agencies.  By choosing Blue Soul Marketing & Media, you are choosing a personal experience.  We value ourselves on the relationships we have with our clients and are committed to helping them achieve their goals.

WANT TO FIND OUT MORE ABOUT THE AWARD NOMINATED TEAM BEHIND BLUE SOUL?